COUPON-BASHING HAS GONE OUT OF STYLE cent articles on the problems of traditional couponing ("Vendors Questioning Value of Couponing" -- Supermarket News, June 6; "Debate Over Coupons Heats Up as Marketing Value Is Questioned" -- Brand Marketing, May 30). Coupon-bashing has gone in and out of style for years. The fact of the matter, however, is that couponing plays a well-established role in promotion and will continue to be used by manufacturers for a long, long time to come, because ...
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