COUPON-BASHING HAS GONE OUT OF STYLE cent articles on the problems of traditional couponing ("Vendors Questioning Value of Couponing" -- Supermarket News, June 6; "Debate Over Coupons Heats Up as Marketing Value Is Questioned" -- Brand Marketing, May 30). Coupon-bashing has gone in and out of style for years. The fact of the matter, however, is that couponing plays a well-established role in promotion and will continue to be used by manufacturers for a long, long time to come, because ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.