NEW YORK -- Lever Bros. here has unveiled a redesigned trade promotion program this year as one of the final touches on a major re-engineering of its business operations. The new program eliminates case rate allowances and creates a category-funding system, according to John Crook, vice president of sales planning and strategic planning at Lever. "It's really a rearticulation of our trade promotion budget to a category-funding approach." "We have funds out there to drive the business. We ...
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