NEW YORK -- Brand marketers undertaking chain-specific promotions with retailers can help stores increase dollar sales, maximize gross profit, increase transactions, transaction size and increase store traffic, according to a Coca-Cola executive. "The greatest leverage available to today's marketer is to get down to a store-by-store level," said Joseph Mangano, marketing manager for the Northeast at Coca-Cola USA. "In-store merchandising -- plus having the same look across all stores in a ...
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