Licensed goods are a hot commodity for back-to-school supermarket promotions this year, which kicked off the first few weeks of August. Buyers SN surveyed also are mixing their school-supply sets with better-quality sports apparel, sell-through videos, prepaid telephone cards and scientific calculators. Many downplayed loss-leader filler-papers for a second year in a row, featuring only one or two selections. Although filler-paper costs were slightly lower than last year, supermarkets ...

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