Where there is a strong logical connection between a magazine and a brand, a tie-in promotion can be a natural. urina signed on as the sole advertiser in Life's Best Friends special magazine, which featured 70 photos of people and their pets reproduced from Life's archives. It carried a cover price of $4.95. The magazine was offered free at store checkouts to consumers who purchased two or more 4-pound bags of five Purina pet food brands: Dog Chow, Puppy Chow, Purina Senior, Purina Hi Pro ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.