Retailers are seeking to ignite new levels of ingenuity among category managers and other decision makers by providing them with analytical tools linked to massive databases called data warehouses. While companies are now beginning to explore ways to use data warehouses to enhance micromarketing and micromerchandising initiatives, the thrust is primarily in category management. Through simple and intuitive graphic-user interfaces, category managers can query these databases to get a quick ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.