Supermarkets are building unique shopper relationships through custom magazines. Major players like Ahold USA, A&P, Safeway, Farmer Jack, Big Y Foods and Meijer Inc. are emulating such well-known lifestyle magazines as Martha Stewart Living and general-interest woman's magazines like Better Homes & Gardens with titles of their own -- Lifestyle, Good Living, Celebrate, Flavors. Even smaller, regional or specialized chains, such as Whole Foods Market and Trader Joe's have entered the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.