Supermarkets are building unique shopper relationships through custom magazines. Major players like Ahold USA, A&P, Safeway, Farmer Jack, Big Y Foods and Meijer Inc. are emulating such well-known lifestyle magazines as Martha Stewart Living and general-interest woman's magazines like Better Homes & Gardens with titles of their own -- Lifestyle, Good Living, Celebrate, Flavors. Even smaller, regional or specialized chains, such as Whole Foods Market and Trader Joe's have entered the ...

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