DANVERS, Mass. -- Light bulbs sold in shrink-wrapped multipacks can help supermarkets compete against alternative formats in this competitive category. The multipacks are designed to stimulate higher impulse shelf turns outside of the general merchandise department and boost category dollar volume. "By using multipacks of branded bulbs, supermarkets can be more aggressive in their promotional approach without necessarily affecting their shelf pricing," said Michael Abbott, national sales ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.