SOMERS, N.Y. -- In pursuit of dominant share in the fast-growing $1.8 billion ready-to-drink tea category, Pepsi Lipton Tea Partnership here has added a flavor plus launched new package choices and graphics for its teen-oriented Lipton Brisk brand tea. "We want to attack the only remaining strengths of our competitors -- Snapple and Arizona -- by going after a larger share of the teen market and widening our category leadership," said Rick Kundrat, vice president of marketing and sales, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.