ENGLEWOOD CLIFFS, N.J. -- Thomas J. Lipton Co. here has redesigned its tea packaging to update and unify its look as it adds new products such as Natural Brew iced tea mixes to the line. nd international marks, it features a modern typeface on a red cartouche with a glowing yellow border. "The new brand identity program brings the entire visual image of Lipton up to date and gives cohesiveness to the line, while allowing each segment to stand out on the shelf," said Russ Sherwood, vice ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.