ENGLEWOOD CLIFFS, N.J. -- Thomas J. Lipton Co. here has redesigned its tea packaging to update and unify its look as it adds new products such as Natural Brew iced tea mixes to the line. nd international marks, it features a modern typeface on a red cartouche with a glowing yellow border. "The new brand identity program brings the entire visual image of Lipton up to date and gives cohesiveness to the line, while allowing each segment to stand out on the shelf," said Russ Sherwood, vice ...

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