Healthy is the key word, and the prognosis is good for the likes of pomegranate juice and other selected, natural juice flavors, retailers told SN. It's a new category that has sprung up in supermarkets' produce departments, and it's creating new sales, they said. Hitting the horizon about two years ago, the sub-category of refrigerated juices that includes Pom Wonderful pomegranate juice, Wyman's wild blueberry juice, and some of Odwalla's newer flavors has catapulted in the last year. In ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.