Consumer demand for more flavorful and, more importantly, nutritionally enhanced beverages, has prompted the launch of a number of unique drinks in recent months. These new introductions, as well as stalwarts, continue to keep many beverage subcategories afloat in terms of sales. Water is one category that has been doing well for years and isn't expected to slow down anytime soon. According to Gary Hemphill, senior vice president of the Beverage Marketing Corp., New York, water has been a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.