A spate of product introductions, especially on the liquid end of the business, is creating renewed consumer interest in the soap category, with liquids taking the cake. Retailers report some of that interest is being sparked by manufacturers who have been playing favorites with the liquids by featuring them more than bars in television commercials, coupons and cooperative advertising programs. Although bars still have by far the lion's share of the category, liquids continue to gain in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.