One of the key marketing paradoxes of the early 21st century is that as communications technologies bring the world's peoples closer together, people are focusing more and more on what makes them most distinctive. "The market is a lot more fragmented," said Gary Giblen, director of research, C.L. King Associates, New York. "In the '50s, everyone wanted to be like Ozzie and Harriet. Now, people revel in diversity." As a result, supermarkets have been keeping an increasingly close watch on ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.