"People's lives have become detached from agriculture, and they imagine that produce is miraculously sprung from produce racks." -- Lyle Davis, commissary and produce general manager, Alfalfa's Lyle Davis has noticed an important point here: Merchandising points can be scored by highlighting something as basic as the source of produce sold in a supermarket. His comment is part of this week's news feature about how a number of supermarket produce executives and managers are getting extra ...

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