RANDOLPH, Mass. -- The Northeast Fresh Foods Alliance here has unveiled a logo designed to illustrate the alliance's new identity and direction, officials said. synergy of the alliance and the upward nonlinear direction of the future," said Lavinia Macala, NEFFA's director of sales and marketing. The alliance wanted to create an image that was contemporary and fresh while expressing the importance of networking and education as its core aims, officials said. "This completes our evolution ...
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