Sixty-nine percent of consumers purchased organic food and beverages at grocery stores in 2003, up from 63% in 2000, according to the Hartman Group, Bellevue, Wash. Not bad, right? Well, the firm's Organic Food & Beverage Trends 2004 Report also found that 43% shopped at natural food stores like Whole Foods Market, a sharp jump from 29% in 2000. Nineteen percent purchased at mass merchandisers; 13%, club stores; 7%, drug stores; and 31%, farmers' markets. In other words, supermarket ...

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