Where to merchandise the booming body wash segment has become somewhat of a slippery subject in supermarket circles. Though some retailers are moving the increasingly popular products to health and beauty care departments to create "personal cleansing care" sub-departments, others have decided they belong in their traditional location: alongside bar and liquid soaps in the grocery section. "We feel that the bar soap section is currently the best place to merchandise the body washes because ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.