The supermarket channel picked up several share points and registered a healthy sales gain in the lipstick category last year, according to Towne-Oller & Associates, which tracked product movement from reporting distributors. Meanwhile, lipstick sales generated by drug retailers remained relatively flat. Lipstick is also gaining share of food stores' total HBC volume, up to .64% last year.
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.