DENVER (FNS) -- It's too premature to throw traditional marketing techniques at low-carb consumers, who are still navigating the basics of the emerging -- but explosive -- category, a group of panelists said at the two-day Low Carbiz Summit here. "Many of our potential customers do not even know what the terms 'low carb' and 'reduced carb' mean," said David Martinez, sales and marketing director for Low Carb Success, a Hutto, Texas-based manufacturer/distributor of diet foods. These ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.