NEW YORK -- While consumers are concerned about saturated fat, they are growing tired of low-fat food, says a new report by Find/SVP here. While reduced and low fat remain the most likely claims to be made by new products, the low-fat trend may have peaked, according to the study, titled "The Market for Prepared Frozen Foods." Citing industry sources the report says the market is saturated with low-fat entries, and consumers today are becoming less concerned with fat and more focused on ...
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