Desired by diet-conscious career women and aging baby boomers alike, and anyone trying to reduce cholesterol intake, low-fat frozen entrees provide the same profit structure and similar promotional schedules as indulgent brands.
Flavor counts, retailers said about the segment.
"Lean Cuisine is showing pretty steady growth, but Healthy Choice is lagging just a little bit in the last quarter," said Russ Hahn, frozen food buyer for Scolari's Food & Drug, Sparks, Nev. He said that Healthy ...
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