CHICAGO -- Many supermarket retailers are missing a golden opportunity to cater to low-income customers, who spend as much at the supermarket as their high-income brethren and account for a larger percentage of the U.S. population. These were among the startling facts presented by George Chirtea, a consultant with 45 years of experience in the grocery industry, at a session at the Food Marketing Institute's annual industry convention held here this month. The session, titled "Marketing to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.