Frequent-shopper programs have grown in the supermarket industry, not just in number, but in sophistication. The most advanced customer-loyalty programs draw detailed portraits of shoppers, allowing retailers to segment their customers in order to make effective marketing decisions. do lend themselves to softer measurements, such as customer retention. All in all, IS executives will be keeping a closer eye on frequent-shopper programs, noting both what they can do and what they can't. SN: ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.