ORLANDO, Fla. -- Great Brands of Europe is in the process of rolling out endcaps for its LU line of upscale European cookies that will enable the biscuits to be sold in other areas of the store aside from their traditional in-aisle Center Store locations. The displays feature mahogany-style wood, a red awning, slanted shelves, modular capability and room for product fit or pack-out. "We just entered retail with the displays around Thanksgiving, and the response has been just tremendous," ...

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