SAN LEANDRO, Calif. -- Lucky Stores here has taken to the slopes with a promotion involving Pepsico, Purchase, N.Y., and two ski resorts in California. A two-page ad in Lucky's Smart Shopper's Buying Guide encouraged consumers to "Save up to $10 on Lift Tickets" at Bear Valley and Sierra at Tahoe ski resorts. To receive a coupon at checkout, shoppers must buy a 9-ounce bag of Tostitos and a 2-liter bottle of Pepsi. Coupons can be redeemed at either resort. Lucky's declined to comment on ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.