MINNEAPOLIS -- At Lunds here, sampling from the deli department kicks into high gear over the Friday and Saturday peak weekend shopping periods, according to Laurie Kelly, deli merchandiser. re selected to tie into an in-store promotion, which typically plays off the seasonality of the product or if it is a new item. These sampling efforts are supported by vendors, Kelly added. "A lot of samples are handled over the counter in addition to the selling floor sampling," said Kelly. "We have a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.