Consumers typically associate Reckitt Benckiser's Lysol brand with disinfectant spray. Yet Lysol has grown to become much more than that, and Reckitt Benckiser created an innovative sampling program to prove it. The brand donated a whopping 25,000 full-size products, with a total retail value of about $105,000, across all 50 states as part of a cause-marketing program involving Keep America Beautiful, Stamford, Conn. Along with disinfectant spray, samples included Lysol all-purpose ...

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