Retailers are seeking innovative ways of putting traditional in-store sampling to work, and in many cases their techniques are catching on. Supermarket chains look to leverage greater sales and marketing opportunities in everything from nontraditional hours for in-store sampling, to "retailtainment" events, to unique uses of dedicated space, and consumers are responding to the best of these programs. The end goal is definitive: to enhance the shopping experience of customers in the store ...

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