PALM SPRINGS, Calif. -- Members of the Mexican American Grocers Association gathered at the Chairman's Reception at MAGA's 13th annual conference here with an ongoing awareness that their customer base is the consumer base of the 21st century. GA chairman and owner of 32nd Street Markets, said, "Ethnic Consumer Response can help you to penetrate the Hispanic market more efficiently and effectively. "This market, once called a niche market -- and still called so by those who haven't done ...

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