CHICAGO -- The merchandising thrust today for magazines sold at supermarkets is out of the main line. More than ever before, publishers and distributors are enticing retailers to give up valuable floor space by offering them sophisticated promotional display programs that they are selling with greater frequency, according to publication executives surveyed at the FMI Convention held here early this month. Such programs range from simple display pieces used to feature special issues in high ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.