SAN DIEGO -- Consumers who participated in a fresh-meals conference said they would put simplicity and convenience at the top of the menu. They were part of a focus group convened recently at Homer '99, an event sponsored here by the Institute for International Research, New York. The participants also gave short shrift to national brands when it comes to fresh, prepared entrees sold in the supermarket, and indicated they categorize takeout food by type such as Italian, Chinese or American. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.