Bolstered by "Titanic" and under-$10 movie programs, supermarkets saw a significant jump in the percentage of sell-through video sales in 1998 coming from non-children's theatrical movies. Adult-oriented titles comprised 35% of sell-through for supermarkets responding to SN's video survey. This is the highest percentage recorded in the four years that SN has asked about this category. From 1995 through 1997, non-children's theatrical movies represented 32%, 33% and 32%, respectively. These ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.