As Americans' tastes are becoming more sophisticated, retailers are searching for more ways to make their particular stores stand out from the crowd. Providing specialty, gourmet products under a supermarket's own label is one effective method of rising above the mainstream. Years ago, American supermarket shoppers wanted a cake mix for convenience. Now, consumers have taken it so many steps further, and any dessert worthy of a fashionable dinner party has to be something unusual with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.