As Americans' tastes are becoming more sophisticated, retailers are searching for more ways to make their particular stores stand out from the crowd. Providing specialty, gourmet products under a supermarket's own label is one effective method of rising above the mainstream. Years ago, American supermarket shoppers wanted a cake mix for convenience. Now, consumers have taken it so many steps further, and any dessert worthy of a fashionable dinner party has to be something unusual with ...

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