At dinner, Americans favor convenience, simplicity and flexibility, preferring a partially prepared meal or convenience foods to make cooking an easier task. k Clements Research. The eighth such survey highlights a number of emerging trends and implications for product development and marketing. The survey is designed to give insight into the consumer perspective on food, particularly how current lifestyles impact the cooking, food shopping and eating choices of Americans. The survey was ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.