Supermarket advertising is shifting away from the realm of price specials and coupons -- and becoming more colorful and exciting. A recent wave of advertising -- whether print, television or Internet -- is also bolstering the store's image as a retailer and a citizen of the community. These ads are reading more like invitations to shop -- with special events and holiday promotions, recipes, and other messages designed to create excitement. For Web sites, retailers have an almost limitless ...

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