Systems aside, proponents of Efficient Consumer Response say it's the effective standardization of electronic data interchange languages that will make or break ECR. Currently, EDI is used to transmit purchase orders and invoices. But as ECR takes hold, retailers, wholesalers and manufacturers will rely on EDI to communicate point-of-sale data, warehouse-withdrawal data and delivery schedules. "EDI is now mostly used for the basics, like purchase orders and invoices," said Garen Wisner, a ...

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