Retailers are discovering that irradiation is -- in the figurative sense -- a chain reaction that's causing changes all the way down the distribution pipeline, to consumers, who have yet to weigh in with their opinion of the finished product. According to retailers and industry observers contacted by SN, irradiation is generally perceived as a sound idea in the effort to satisfy consumer demand for safer foods. But they acknowledge all the best arguments in the world won't make it fly if ...

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