Some retailers are beginning to "think outside the box" when it comes to marketing private-label grocery products, but trend watchers say that supermarkets could be doing a lot more to enhance the image of their store brands and could work harder to brand their stores. Some of the innovative strategies that retailers such as Kroger Co., Safeway and Ahold have used include publishing their own magazines, in which they promote private-label products as well as their stores. And some chains, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.