Power toothbrushes are putting a shine on the oral care category for supermarket retailers. While sales of some dental products, such as traditional toothbrushes, have been relatively flat, power brushes and a few other items, like toothpaste with whitening benefits, are lending excitement -- and higher rings -- to the business. "We are doing well with higher-end products, such as Colgate's Actibrush power brush and whitening toothpastes," said Jane Jansch, nonfood category manager, Copps ...

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