Experts say mushroom sales can increase anywhere from 15% to 40% by grouping varieties and merchandising a minimum of 4 linear feet. The top sellers are whites, portabellas, criminis and shiitakes, with more exotic mushrooms becoming increasingly popular, according to the Mushroom Council, Dublin, Calif. and other sources. The following list looks at some of the better-known varieties: are actually mature criminis and a hardy relative of the white. Caps can measure as much as 6 inches in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.