Experts say mushroom sales can increase anywhere from 15% to 40% by grouping varieties and merchandising a minimum of 4 linear feet. The top sellers are whites, portabellas, criminis and shiitakes, with more exotic mushrooms becoming increasingly popular, according to the Mushroom Council, Dublin, Calif. and other sources. The following list looks at some of the better-known varieties: are actually mature criminis and a hardy relative of the white. Caps can measure as much as 6 inches in ...
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