As a consumer, Debra Weinswig seeks out Essence of Beauty products from drug chain CVS. As a retail stock analyst for Bear Stearns, New York, she sees the value of such brands for retailers in terms of improving customer loyalty and making the stores into shopping destinations. "Combined with a loyalty card program, that's really the best way to entrench your customers with your stores," she said. "It's also a way to differentiate yourself from a Wal-Mart or any of the other warehouse clubs ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.