Next June marks the 30th anniversary of the first time a product -- it happened to be a 10-pack package of Wrigley's chewing gum -- was scanned at a supermarket checkout lane. While bar-code scanning has revolutionized the industry since then, retailers are still trying to figure out how best to use all the scan data generated at the point of sale. One strategy that has slowly developed over the past decade or so is for retailers and product manufacturers to jointly use the POS scan data as ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.