Managing the technology of Efficient Consumer Response is complex, but many believe the human element is the far more difficult issue to address. For the ECR initiative to succeed, a host of fundamental changes will have to take hold in how all segments of the industry -- from retailers to wholesalers to manufacturers to brokers -- work with each other. Included in the "paradigm" shift that ECR requires: the sharing of sensitive information with companies that once may have been viewed as ...

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