Retailers are saucing up frozen-pasta sales with temporary price reductions, half-price features and buy-one, get-one-free offers. "We do a lot of promotion for bag pasta," said Mike Takas, frozen-food category manager for Kash n' Karry Food Stores, Tampa, Fla. "We have good relations with suppliers and do quite a bit of buy-one, get-one-free activity on pasta," he said. Kash n' Karry runs two-for-$5 promotions and attractive price points in ads once or twice a quarter. BOGOs are featured ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.