BROOKINGS, Ore. -- Warner Wellcome Consumer Healthcare, Miles Inc. and Schering-Plough Healthcare are among a handful of brand marketers now testing a new product introduction program that observers say may offer a viable alternative to conventional slotting fees. Called "plus-out reimbursement," the program guarantees significant pass-through of introductory allowances in the form of retail price reduction, off-shelf display, special signs and timely distribution. Health and beauty care ...
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