Coupons Surge in 4th Quarter rs reversed a declining trend in cents-off coupon activity by posting a 14% increase in the fourth quarter of 1993 vs. the same period a year earlier, said a report from Promotion Information Management here. An estimated 90.6 billion coupons were distributed during the 1993 quarter through newspapers, magazines and direct mail, PIM said. That compares with 88.8 billion in the second quarter and 85.8 billion in the third quarter. Comparing the full years, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.