SAN DIEGO -- Retailers are being introduced to new tracking techniques that allow them and manufacturers to better realize who is buying their products, and when and how these goods are consumed. As a result, the supply chain will get a cleaner glimpse of such hard-to-reach, but high-value, segments as unacculturated Hispanics, teenagers, pregnant women and individual users within a household. "We have new research techniques, new approaches to panel and data collection that are flexible, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.