More and more brand marketers and supermarket retailers are setting up bright, information-packed sites on the World Wide Web. By February, the Food Marketing Institute, Washington, had assembled a list of 31 marketer sites, ranging from Anheuser Busch (http://www.budweiser.com) to Zima (http://www.zima.com) with other major names in between. FMI counted a similarly lengthy list of retailers and distributors on the Web. With this growing parallel activity, a question arises: Will the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.