More and more brand marketers and supermarket retailers are setting up bright, information-packed sites on the World Wide Web. By February, the Food Marketing Institute, Washington, had assembled a list of 31 marketer sites, ranging from Anheuser Busch (http://www.budweiser.com) to Zima (http://www.zima.com) with other major names in between. FMI counted a similarly lengthy list of retailers and distributors on the Web. With this growing parallel activity, a question arises: Will the ...

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