SAN DIEGO -- Retailers may hold all the cards when it comes to their frequent shopper programs, but brand marketers can use them effectively to promote and to gather market intelligence. "For manufacturers, there is an opportunity to use frequent shopper data to identify customer groups," said John Lucke, manager of data-base marketing at DCI Cardmarketing, Manasquan, N.J. Uses for the data include promotion analysis, target marketing campaigns and marketing research, he said, speaking at ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.